Dortmund Creative Refresh 22/23
As part of an ongoing partnership with BVB I was tasked with refreshing the look and feel of the output for their English language channels for the 2022/23 season. They wanted to give the content a fresh feel while maintaining the core "Black and yellow" brand identity.
The project was an all encompassing one, from matchday graphics to seasonal content celebrating religious holidays and posts highlighting individual players. The instagram and twitter have a combined 6+ million followers, and the success of the project led to the localisation of assets into different languages, and the creation of a new Japan specific channel.
